Encouraging motorists and bicyclists to share the road
Sponsored by the SF Bicycle Coalition and the Department of Parking and Traffic
The Coexist campaign educates motorists and bicyclists in San Francisco on how to participate in proper road conduct. As more and more people choose bicycling for transportation (1 in 25 S.F. adults commutes regularly by bike!) it has never been more important to learn to share the road. Promoting calmer, safer, more respectful behavior by all road users in San Francisco is an important part of the SFBC's ongoing campaign for safer streets and more livable neighborhoods.
The key messages of the campaign are as follows:
- Reminding motorists to leave at least 3 feet of space when passing bicyclists, and to pass slowly and carefully.
- Reminding bicyclists to ride predictably in the roadway.
- Reminding motorists to check their side mirrors for approaching bicyclists before opening their car doors after parking.
- Reminding bicyclists to ride at least 3 feet outside of the dangerous door zone - the area just next to parked cars, where doors can suddenly and dangerously fly open.
AUDIO
Radio Public Service Announcement (60 second MP3, 1.3MB)
PRINT
Click an image to view a larger version.
Special thanks to everyone who has helped make this campaign possible:
- Pacific Digital Image
- Gregg Foster
- Jody Horn
- Tom Kavanaugh
- Jennifer Couch
- Claudia Goetzelmann
