New Gear In!

Hooray! New merchandise is in the house for you, dear friends and members. After months of anticipation, we’re thrilled to announce our freshly redesigned shirts.

A crowd favorite is back and updated: Previously, streets signs in California read “Allowed Use of Full Lane,” as did our hoodies. Now, we’ve updated those shirts to be in line with recent modifications by CalTrans to read, “May Use Full Lane.”


And how cute is our new kid’s shirt with a balance bike on it? This brand new model lets the littlest ones in your life sport a bike that looks just like theirs.



We also have a new hoodie up for grabs. With “San Francisco” atop a bike wrapped in a laurel, this staff favorite lets you show your pride in being someone who bikes our gorgeous city.



Want to be the first to rock your new SF Bicycle Coalition duds? Ride over to our store and grab your favorites. Show your bike pride in style while supporting our advocacy for you and everyone who shares SF’s streets.

Become a member and you'll improve your commute and get discounts at shops across the city.